News Story

Fujifilm-Xerox Collaboration Enables Professional and Commercial Labs to Offer a Full Line of Specialty Photo Products Including Photo Books, Photo Calendars, and Folded Cards

Valhalla, NY, February 17, 2009 –FUJIFILM U.S.A., Inc. and Xerox Corporation (NYSE:XRX) have aligned their digital imaging and printing expertise to offer the Xerox 700 Digital Color Press for professional and commercial photo labs, combining their digital imaging and digital printing expertise to take advantage of the growing market for specialty photo products. Items that can be printed include photo books, photo calendars, greeting cards, as well as, trading cards, fun packs and a host of other specialty printed photo products.

“The Xerox printers produce photo quality output that can meet the high standards of our pro and commercial lab customers,” said Thomas Curley, director of marketing, Imaging Division, FUJIFILM U.S.A., Inc. “With this solution, Fujifilm is helping our customers increase revenue and expand their product offering.”

The Xerox 700 Digital Color Press can print a wide range of photo book sizes adding to the line-up of products commercial and professional photo labs can offer their customers. Fujifilm and Xerox have collaborated to create custom sized photo papers for the Xerox 700 to support the fulfillment of specialty photo products.

The Xerox 700 Digital Color Press features include:
• Speeds up to 70 ppm in color and monochrome
• Impressive image quality at 2400 x 2400
• Maximum sheet size of 13” x 19.2”
• Ability to print on a wide range of substrates, up to 110 lb cover/300 g/m²
• Automatic two-sided printing up to 80 lb cover/220 g/m²

The Xerox 700 Digital Color Press uses a low-melt emulsion aggregation (EA) toner created by Xerox and FujiXerox, producing full color prints at high speeds. The toner’s micro particles also ensure high quality halftones, smooth transitions, and rich shadow detail. This environmentally-friendly toner requires less energy to manufacture and print, minimizing the impact on the environment.

“Fujifilm and Xerox are committed to growing the business of photo specialty printing in the commercial and professional photo market. The Xerox 700 is an outstanding choice for customers that need production features at an affordable price,” said Quincy Allen, president, Global Business and Strategic Marketing Group, Xerox Corporation. “Through our collaboration with Fujifilm we are able to deliver the right digital printing technology, media and business development support to commercial and professional photo labs.”

In addition to the Xerox 700 Digital Color press, Fujifilm will display the Xerox DocuColor 242/252/260 which offers professional and commercial labs a high resolution, in-store printing solution for specialty photo products; the Xerox Phaser 7760, a multifunction high resolution printer ideal for retailers looking to fulfill specialty photo products; and the new Xerox EverFlat Paper, which allows photo books to lie completely flat, making it easier to view images across a page since there is no bowing or arcing-up towards the spine.

About FUJIFILM

FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
 

About Xerox

Xerox Corporation is the world's leading document management technology and services enterprise. A $15.9 billion company, Xerox provides the document industry's broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and "book factories," multifunction devices, laser and solid ink network printers, copiers and fax machines. Xerox's services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more. For more information, please visit www.xerox.com.
 

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